What the AI!? by Kunal Mukherjeehttps://kunalai.in/AI explained for the people who run things.en-inBuild your AI superpowers #1: Goblin Toolshttps://www.linkedin.com/pulse/what-ai-issue-9-build-your-superpowers-1-kunal-mukherjee-yp4zf/https://www.linkedin.com/pulse/what-ai-issue-9-build-your-superpowers-1-kunal-mukherjee-yp4zf/Sat, 04 Jul 2026 08:00:00 +0530Every Saturday, one AI tool and one new superpower. First up: Goblin Tools, which turns overwhelming tasks into small, doable steps.The Trust Economy: why marketers must care who owns the AIhttps://www.linkedin.com/pulse/what-ai-issue-8-kunal-mukherjee-jpfbc/https://www.linkedin.com/pulse/what-ai-issue-8-kunal-mukherjee-jpfbc/Sat, 27 Jun 2026 08:00:00 +0530From cool copy to brand safety. Why trust and data sovereignty are the new currency, two prompts to audit your stack, and India's sovereign AI toolkit.The death of the rectangle: when AI opens its eyeshttps://www.linkedin.com/pulse/death-rectangle-when-ai-opens-its-eyes-kunal-mukherjee-ndiff/https://www.linkedin.com/pulse/death-rectangle-when-ai-opens-its-eyes-kunal-mukherjee-ndiff/Thu, 26 Feb 2026 08:00:00 +0530The screenless revolution. Why your camera is the new keyboard, the rise of AI for blue-collar work, and how vision AI turns every mechanic into a master technician.The Forever Interface: when AI becomes memoryhttps://www.linkedin.com/pulse/what-ai-issue-6-kunal-mukherjee-jnbxf/https://www.linkedin.com/pulse/what-ai-issue-6-kunal-mukherjee-jnbxf/Wed, 18 Feb 2026 08:00:00 +0530Dedicated to my father. The shift from AI that does tasks to AI that offers presence: digital ancestry, family clouds and passing wisdom forward.The end of static media: the movie is now an apphttps://www.linkedin.com/pulse/what-ai-issue-5-end-static-media-you-now-movie-kunal-mukherjee-67olf/https://www.linkedin.com/pulse/what-ai-issue-5-end-static-media-you-now-movie-kunal-mukherjee-67olf/Tue, 13 Jan 2026 08:00:00 +0530Software is eating the studio. Elastic cinema, AI-made micro-dramas from Tier 2 India, and why the creative technologist is the hybrid to become.The Doing Era: why 2026 changes everythinghttps://www.linkedin.com/pulse/what-ai-issue-4-kunal-mukherjee-wysef/https://www.linkedin.com/pulse/what-ai-issue-4-kunal-mukherjee-wysef/Wed, 07 Jan 2026 08:00:00 +05302026 is the year AI stops chatting and starts doing. From prompting to delegating, the rise of the one-person unicorn, and India's leap to voice agents.The end of the Information Taxhttps://www.linkedin.com/pulse/what-ai-3-kunal-mukherjee-vbn2c/https://www.linkedin.com/pulse/what-ai-3-kunal-mukherjee-vbn2c/Tue, 23 Dec 2025 08:00:00 +0530For 75 years India has paid an information tax. How AI moves us from search to synthesis, and why in India it is about access, not efficiency.AI does not level the playing field. It widens the gaphttps://www.linkedin.com/pulse/what-ai-issue-2-does-level-playing-field-widens-gap-kunal-mukherjee-2axof/https://www.linkedin.com/pulse/what-ai-issue-2-does-level-playing-field-widens-gap-kunal-mukherjee-2axof/Tue, 02 Dec 2025 08:00:00 +0530Prompt copiers, tool tourists and quiet operators. Four AI workflows every marketer should master, and why India could become the capital of AI-led marketing.You're overthinking AI. Here's what actually mattershttps://www.linkedin.com/pulse/youre-overthinking-ai-heres-what-actually-matters-kunal-mukherjee-gfevf/https://www.linkedin.com/pulse/youre-overthinking-ai-heres-what-actually-matters-kunal-mukherjee-gfevf/Tue, 18 Nov 2025 08:00:00 +0530AI won't steal your job, it will steal your excuses. Why judgment, not output, is your real edge, plus a Chief of Staff prompt and five underrated tools.