A FIELD GUIDE TO THE AI DECADE · EDITION 01 · OCTOBER 2026
AI, explained
for marketers
I'm Kunal Mukherjee. After 20+ years in Indian media and now working where technology meets innovation, I've built this guide for the people who run things and don't write code. No hype, no jargon. Just what matters and what to do about it.
CHAPTER 01 · PERSPECTIVES
Where the smartest people disagree
The leading minds in AI don't agree on how big this is or how fast it's coming. Tap a camp to hear their case, then mine.
THE CAMP
“”
WHAT IT MEANS FOR YOU
MY TAKE
CHAPTER 02 · YOUR JOB
Will your job exist?
Short answer: most jobs won't disappear, but almost every job will change shape. AI takes over tasks, not titles. Pick your role.
IF YOU WORK IN
AI WILL ABSORB
STAYS HUMAN
YOUR NEXT SKILL
This is my read from watching what AI already does well, not a forecast. For the data, see the Anthropic Economic Index and the WEF Future of Jobs Report.
CHAPTER 03 · WHAT TO STUDY
Learn the skills that compound
WHERE TO START
CHAPTER 04 · PEOPLE TO FOLLOW
The leading minds
Follow people from every camp, not just the ones you agree with. That's how you stay calibrated.
ABOUT THE EDITOR
A storyteller who learned to build
I've spent more than 20 years in media and entertainment, at Disney, UTV Network and Times Network. Today I work at the intersection of technology and innovation. I'm associated with the Fashion Entrepreneur Fund, and I write What the AI!?, a newsletter for non-technical managers. Next, I'm building an upskilling platform for functional professionals.
WHAT I BELIEVE
AI adoption is a management problem, not a technology problem.
Upskill the function, not just the engineer.
India doesn't need to import its future. It needs to build it.
Media is capital.
Practical over hype. Every time.
NOW · OCTOBER 2026
Writing What the AI!? one role at a time. Building an upskilling platform for functional professionals.